Our Story

Goldition was born from a shared passion for jewelry and a desire to offer high-quality pieces at honest prices. As a couple living in London, we – Benn and Emily – saw an opportunity to create something truly special.

Emily grew up in China and has a deep understanding of the jewelry industry there. With her firsthand experience and knowledge of the factories and intricate details of the trade, she knew that many European & American brands were selling pieces with exorbitant markups. Determined to change this, we set out to create a brand that offered beautifully designed jewelry crafted from premium materials at fair prices.

We believe that everyone should have access to jewelry that makes them feel confident and stylish, without breaking the bank. That's why we use premium materials like 925 sterling silver and brass, plated with 18k gold, to craft our stunning collections of bracelets, earrings, and necklaces. Each piece is designed to be worn every day, elevating your look and your self-expression.

Our designs draw inspiration from the rich cultural tapestry of London, where we live and work. We infuse each piece with a unique blend of British style and Chinese craftsmanship, creating jewelry that tells a story and celebrates diversity.

At Goldition, transparency and sustainability are at the core of everything we do. We partner directly with trusted suppliers that Emily has personally vetted to ensure ethical production and use eco-friendly packaging to minimize our environmental impact. We believe that you should feel good about your jewelry, both in how it looks and how it's made.

As a young, dynamic brand, we're constantly pushing boundaries and challenging the status quo. But our commitment to exceptional quality, unbeatable value, and a customer experience that feels like family remains unwavering.

We invite you to explore our collections and discover the perfect piece to express your individual style. Experience jewelry that's as unique as you are with Goldition – we're so glad you're here.

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